You know, the one with the weird mermaid on it...

I know it’s subject I go on about a lot but branding is so important if you want to build a strong company that endures in people’s memories. I recently found this amazing project called Branded in Memory which asked 156 Americans to draw 10 iconic logos from memory.

This highlighted to me, 3 important things:

• A strong, visual identity is key if you want to build a truly lasting/iconic brand

• Simplicity is important as people often can’t recall details

• Some people really cannot draw!

If you want to see the full detail you can click through to the article here and have a giggle like I did!